BEYOND SINGLES DAY: 11:15 AM - 11:35 AM SGT
Singles Day started the shopping festival movement that has transformed the Asia-Pacific ecommerce landscape. Barbarian Global CEO Steven Moy discusses 11/11 insights to apply to year-round customer engagement strategies. Moderated by Braze General Manager and VP, Sales for APAC Julia Lee.
Customer Data
Touch point
Touch Event
Narrative
One Learning
1.
What's working, What's not working
Steven Moy - Global CEO at Barbarian
Julia Lee - Sales for APAC Braze